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Developing Your Endorser Program

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Developing Your Endorser Program


There are many ways endorsers educate their members and constituents about WasteWise and waste reduction. To learn more, see the activities listed below and the case studies featuring South Carolina Department of Health and Environmental Control and the City of Clifton, New Jersey on the Publicity and Recognition page. For more assistance, contact the WasteWise Helpline at (800) EPA-WISE (372-9473).

Suggested Activities of WasteWise Endorsers

The following are some suggestions for ways you can promote the program and encourage others to reduce waste:

  • Conduct a WasteWise membership drive. A membership drive can be as simple as educating your members or constituents about WasteWise and the benefits of waste reduction. How you do this, electronically, by mail, or face-to-face, is completely up to you.

  • Feature WasteWise in your publications. Included in your endorser kit is a sample newsletter article and press release. You can tailor these pieces to your specific situation or call your WasteWise representative to help you develop new materials.

  • Offer WasteWise presentations at conferences and meetings. WasteWise can supply slides and information packets for you to hand out, and WasteWise staff may be available to speak at your events.

  • Sponsor a waste reduction awards program. Offer awards to organizations that have made substantial progress in reducing solid waste. If you already have an environmental awards program, consider giving applicants credit for being WasteWise partners.

  • Distribute WasteWise publications. Pass WasteWise publications on to your members or constituents or maintain a technical library for them to consult as needed.

  • Advertise your support for WasteWise. Issue a press release announcing your endorsement of WasteWise, maintain a WasteWise page on your Web site, or provide a link to the WasteWise home page.

  • Use the WasteWise logo. Your endorser kit contains guidelines for using the WasteWise logo. Use the logo on your Web site or in publications that discuss WasteWise.

  • Provide technical assistance. Offer free waste assessments, on-site visits, or other forms of technical assistance. WasteWise can provide you with materials tailored to specific industry sectors to help you direct your message.

  • Recognize WasteWise partners. Publicize and congratulate your members and constituents when they join the program and inform them of other members that have joined.

 

 


 

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